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	<description>The Way Forward for Electronic Design by Steve Leibson</description>
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		<title>3D Thursday: 40G and 100G optical Ethernet—Killer 3D app? Perhaps. Compelling? Definitely.</title>
		<link>http://eda360insider.wordpress.com/2012/02/22/3d-thursday-40g-and-100g-optical-ethernet-killer-3d-app-perhaps-compelling-definitely/</link>
		<comments>http://eda360insider.wordpress.com/2012/02/22/3d-thursday-40g-and-100g-optical-ethernet-killer-3d-app-perhaps-compelling-definitely/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 02:03:01 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[2.5D]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[100 Gigabit Ethernet]]></category>
		<category><![CDATA[100G]]></category>
		<category><![CDATA[40G]]></category>
		<category><![CDATA[AOC]]></category>
		<category><![CDATA[Ethernet]]></category>
		<category><![CDATA[Luxtera]]></category>
		<category><![CDATA[MSA]]></category>
		<category><![CDATA[PHY]]></category>
		<category><![CDATA[Xilinx]]></category>

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		<description><![CDATA[I’ve written several times about Wide I/O DRAM and how its speed and power advantages make it a slam dunk and killer app for 3D IC assembly. I saw another such 3D IC killer app this week at the Ethernet &#8230; <a href="http://eda360insider.wordpress.com/2012/02/22/3d-thursday-40g-and-100g-optical-ethernet-killer-3d-app-perhaps-compelling-definitely/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4601&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I’ve written several times about Wide I/O DRAM and how its speed and power advantages make it a slam dunk and killer app for 3D IC assembly. I saw another such 3D IC killer app this week at the Ethernet Technology Summit. The speaker was Chris Bergey, VP of Marketing at Luxtera, and the topic was 100Gbps Ethernet (100GbE). This realm of 40GbE and 100GbE is presently the domain of optical interconnect, used primarily in data centers. Optical interconnect burns a lot of power, on the order of 20W/channel, so there’s a lot of interest in reducing the power consumption of these Ethernet connections because data centers tend to use a lot of them and the electricity needed to cool these systems is a substantial fraction of the data center’s operating cost.</p>
<p>Currently, optical interconnect is dominated by Active Optical Cables (AOCs) and plug-in, front-panel optical modules called QSFPs (Quad Small Form-factor Pluggable). These modules contain high-speed Ethernet PHYs, an optical transmitter and receiver pair (or pairs), and optical connectors for the plugging in of the transmission fibers. According to <a href="http://en.wikipedia.org/wiki/100_Gigabit_Ethernet" target="_blank">Wikipedia</a>, the optical modules for 40 and 100Gbps Ethernet “are not standardized by any official standards body but are in multi-source agreements (MSAs)” so there’s considerable leeway in developing new alternatives.</p>
<p>Luxtera is a silicon photonics company and its goal is to develop small optical components (receivers and transmitters) that can be located very near to the SoC receiving and generating the Ethernet data streams. When you’re running multiple streams at 10 to 100 Gbps, there are some big challenges in running the signals all over the place, so the closer you can get these optical components to the SoC, the better. What better way to do that than 2.5D assembly and silicon interposers?</p>
<p>And so you end up with an evolution of optical interconnect as show in this diagram:</p>
<div id="attachment_4602" class="wp-caption aligncenter" style="width: 570px"><a href="http://eda360insider.files.wordpress.com/2012/02/40g-and-100g-optical-interconnect-evolution.jpg"><img class="size-full wp-image-4602" title="40G and 100G Optical Interconnect Evolution" src="http://eda360insider.files.wordpress.com/2012/02/40g-and-100g-optical-interconnect-evolution.jpg?w=640" alt=""   /></a><p class="wp-caption-text">40G and 100G Optical Interconnect Evolution</p></div>
<p>The current situation appears as a photo at the upper left. It shows a number of optical modules plugged into a 1U front panel in a server rack. There are both real-estate and power limitations with this approach. The next evolutionary step appears at the lower left of the image, which shows the continued use of MSAs for front-panel interconnect but the use of packaged optics mounted on the blade pcb for backplane and intra-rack interconnect. The final evolutionary stage is to incorporate these optics in the ASIC. How? 2.5D IC assembly using interposers, said Bergey as he showed this image taken from a Xilinx presentation.</p>
<div id="attachment_4603" class="wp-caption aligncenter" style="width: 570px"><a href="http://eda360insider.files.wordpress.com/2012/02/xilinx-2-5d-optical-assembly.jpg"><img class="size-full wp-image-4603" title="Xilinx 2.5D Optical Assembly]" src="http://eda360insider.files.wordpress.com/2012/02/xilinx-2-5d-optical-assembly.jpg?w=640" alt=""   /></a><p class="wp-caption-text">Xilinx 2.5D Optical Assembly</p></div>
<p>In this image, imagine that the “Bridge Chip” is the Ethernet Switch SoC. The driver is a high-speed PHY built with somewhat different process technology (more on that in another blog post) than the logic-optimized process used to make the SoC. The PD and LD could be the integrated optics, built using yet another IC process technology.</p>
<p>This is another killer 2.5D assembly app in my opinion.</p>
<p>By the way, in case you missed it, Cadence just <a href="http://eda360insider.wordpress.com/2012/02/21/cadence-announces-synthesizable-40g-and-100g-ethernet-controller-pcs-and-bean-backplane-ethernet-auto-negotiation-ip/" target="_blank">introduced</a> IP blocks for implementing 40G and 100G Ethernet controllers and the digital portion of the PHYs at the same Ethernet Technology Summit.</p>
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		<title>Cadence announces synthesizable 40G and 100G Ethernet Controller, PCS, and BEAN (Backplane Ethernet Auto-Negotiation) IP</title>
		<link>http://eda360insider.wordpress.com/2012/02/21/cadence-announces-synthesizable-40g-and-100g-ethernet-controller-pcs-and-bean-backplane-ethernet-auto-negotiation-ip/</link>
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		<pubDate>Tue, 21 Feb 2012 18:11:49 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[100 Gigabit Ethernet]]></category>
		<category><![CDATA[100G]]></category>
		<category><![CDATA[40G]]></category>
		<category><![CDATA[Ethernet]]></category>
		<category><![CDATA[Gigabit Ethernet]]></category>
		<category><![CDATA[Media Access Control]]></category>
		<category><![CDATA[MII]]></category>
		<category><![CDATA[PCS]]></category>
		<category><![CDATA[PHY]]></category>
		<category><![CDATA[SerDes]]></category>
		<category><![CDATA[Verilog]]></category>

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		<description><![CDATA[In conjunction with this week’s Ethernet Technology Summit being held in San Jose, Cadence has announced commercial availability of MAC (Media Access Control), PCS (Physical Coding Sublayer) and BEAN (Backplane Ethernet Auto-Negotiation) IP blocks. The 40/100G MAC controller is fully &#8230; <a href="http://eda360insider.wordpress.com/2012/02/21/cadence-announces-synthesizable-40g-and-100g-ethernet-controller-pcs-and-bean-backplane-ethernet-auto-negotiation-ip/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4586&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In conjunction with this week’s Ethernet Technology Summit being held in San Jose, Cadence has <a href="http://www.cadence.com/solutions/dip/interface/40-100Ethernet_ip/Pages/default.aspx" target="_blank">announced</a> commercial availability of MAC (Media Access Control), PCS (Physical Coding Sublayer) and BEAN (Backplane Ethernet Auto-Negotiation) IP blocks. The 40/100G MAC controller is fully compliant with the IEEE 802.3ba-2010 standard for Ethernet interfaces running faster than 10Gbps. The MAC IP block has separate, 128-bit paths for transmit and receive FIFOs and a separate configuration interface. It supports a wide variety of Ethernet features including support for IEEE 802.1AS for precise timing and synchronization, 802.1 priority queuing for audio/visual bridging, and 802.3az Energy Efficient Ethernet. On the PHY side, the Cadence 40/100G Ethernet MAC supports both the 40G PCS media independent interface called XLGMII and the 100G PCS media independent interface called CGMII.</p>
<p>The two PCS blocks implement the 40G and 100G physical coding layers respectively. The coding layers are the digital part of the Ethernet PHY and the Ethernet standards permit the formal separation of the PCS and SerDes to support multiple transmission media. The 40GBASE-R PCS block interfaces to four transmit and four receive 10G SerDes modules through eight separate, unidirectional 16/32-bit interfaces (four interfaces in each direction). The 100GBASE-R PCS block can interface with either ten 10G Ethernet SerDes blocks in each direction or four 25G SerDes interfaces in each direction.</p>
<p>The BEAN IP block implements the IEEE 802.3ap Clause 73 auto-negotiation function through the use of independent hardware state machines. Here is a block diagram showing how these four Ethernet 40/100G IP blocks relate to each other:</p>
<p><a href="http://eda360insider.files.wordpress.com/2012/02/cadence-40g-and-100g-ethernet-ip.jpg"><img class="aligncenter size-full wp-image-4587" title="Cadence 40G and 100G Ethernet IP" src="http://eda360insider.files.wordpress.com/2012/02/cadence-40g-and-100g-ethernet-ip.jpg?w=640" alt=""   /></a>These IP blocks have already been licensed and taped out for high-volume production. Deliverables include the Verilog HDL code for the block, synthesis scripts for the Cadence Encounter RTL Compiler, a Verilog testbench, and documentation.</p>
<p>For Richard Goering&#8217;s take on 40/100G Ethernet, see his new blog post: &#8220;<a href="http://www.cadence.com/Community/blogs/ii/archive/2012/02/21/who-needs-40-100-gigabit-ethernet-socs.aspx?CMP=home" target="_blank">Who Needs 40/100 Gigabit Ethernet SoCs?</a>&#8220;</p>
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		<title>DARPA wants a more PERFECT processing engine with a 75x improvement in GFLOPS/Watt. Want to play?</title>
		<link>http://eda360insider.wordpress.com/2012/02/17/darpa-wants-a-more-perfect-processing-engine-with-a-75x-improvement-in-gflopswatt-want-to-play/</link>
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		<pubDate>Sat, 18 Feb 2012 00:21:12 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Low Power]]></category>
		<category><![CDATA[DARPA]]></category>
		<category><![CDATA[Embedded system]]></category>
		<category><![CDATA[GFLOPS]]></category>

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		<description><![CDATA[Further proof that power consumption now rules the design envelope is the announcement of DARPA-BAA-12-24 calling for an increase in embedded computing power efficiency from approximately 1 GFLOPS/W to 75 GFLOPS/W. If you think all of that efficiency improvement is &#8230; <a href="http://eda360insider.wordpress.com/2012/02/17/darpa-wants-a-more-perfect-processing-engine-with-a-75x-improvement-in-gflopswatt-want-to-play/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4578&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://eda360insider.files.wordpress.com/2012/02/darpa-logo.jpg"><img class="alignright  wp-image-4580" style="margin-top:20px;margin-bottom:20px;" title="DARPA Logo" src="http://eda360insider.files.wordpress.com/2012/02/darpa-logo.jpg?w=250&#038;h=148" alt="" width="250" height="148" /></a>Further proof that power consumption now rules the design envelope is the announcement of <a href="https://www.fbo.gov/utils/view?id=e6d816748464bdd26d0c6641cb55579e" target="_blank">DARPA-BAA-12-24</a> calling for an increase in embedded computing power efficiency from approximately 1 GFLOPS/W to 75 GFLOPS/W. If you think all of that efficiency improvement is going to come from Moore’s Law scaling, you’ve not been paying attention for the last decade. Fortunately, DARPA has been paying attention. As the DARPA document says:</p>
<p>“In the past, computing systems could rely on increasing computing performance with each processor generation. Following Moore’s Law, double the number of transistors was available with each processor generation. And according to Dennard’s Scaling, clock speed could increase 40% each generation without increasing power density. This allowed for increasing performance without the penalty of increased power. However, this free ride in processing performance increases is over. Increasing clock speeds would now result in unacceptably large power increases. As transistor operating voltages approach the logic threshold voltage, the device operating characteristics change dramatically: reliability and maximum operating frequency both decrease. Industry has only a limited ability to reduce operating voltage to avoid these clock frequency decreases, since reliability and operating frequency are critical to their user base. These factors have led to limitations on improvements in commercial processing power efficiency.</p>
<p>The goal of the Power Efficiency Revolution For Embedded Computing Technologies (PERFECT) program is to provide a power efficiency of 75 GFLOPS/w for embedded computing systems. The PERFECT program will achieve this goal by taking a revolutionary approach to processing power efficiency. This approach includes near threshold voltage operation and massive heterogeneous processing concurrency, combined with techniques to effectively utilize the resulting concurrency and tolerate the resulting increased rate of soft errors. The PERFECT program will leverage and incorporate anticipated industry fabrication geometry advances to 7 nm. Since no operational hardware is to be built in this program, a simulation capability will be developed to measure and demonstrate progress.</p>
<p>This program specifically addresses embedded systems processing power efficiencies and performance, and is not concerned with developments that focus on exascale processing issues.”</p>
<p>This is a 5-year project that starts this year.</p>
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		<title>Friday Video: Want the basics of PCB design in 45 minutes? Dave Jones delivers yet again with a free tutorial.</title>
		<link>http://eda360insider.wordpress.com/2012/02/17/friday-video-want-the-basics-of-pcb-design-in-45-minutes-dave-jones-delivers-yet-again-with-a-free-tutorial/</link>
		<comments>http://eda360insider.wordpress.com/2012/02/17/friday-video-want-the-basics-of-pcb-design-in-45-minutes-dave-jones-delivers-yet-again-with-a-free-tutorial/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 08:02:23 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[pcb]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[Dave Jones]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[OrCAD]]></category>

		<guid isPermaLink="false">http://eda360insider.wordpress.com/?p=4548</guid>
		<description><![CDATA[Well, Dave Jones is at it again. This time, he’s recorded the screen of his PC as he lays out his power lab supply board. In 45 minutes, you will be able look over Dave’s shoulder and hear him discuss &#8230; <a href="http://eda360insider.wordpress.com/2012/02/17/friday-video-want-the-basics-of-pcb-design-in-45-minutes-dave-jones-delivers-yet-again-with-a-free-tutorial/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4548&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Well, Dave Jones is at it again. This time, he’s recorded the screen of his PC as he lays out his power lab supply board. In 45 minutes, you will be able look over Dave’s shoulder and hear him discuss many hard-earned tricks of the trade. You’d need to design PCBs for a few years before you reach this level of expertise, so a 45-minute tutorial is a bargain in time. Plus, it’s free.</p>
<p>Because Dave knows (and I know) that you don’t want to watch all the hours that go into a PCB design, he sped up the video by 10x, narrated it, and posted it on YouTube.</p>
<p><iframe width="640" height="360" src="http://www.youtube.com/embed/2b1UdOmxVrw?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Now Dave used a PCB package from Altium to make this video, but his advice on PCB layout transcends any specific design package. If you’d like to try out a professional PCB layout package, you can download a free trial-sized version of OrCAD PCB Designer Lite. Just click <a href="http://www.cadence.com/products/orcad/pages/downloads.aspx" target="_blank">here</a>.</p>
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			<media:title type="html">sleibson2</media:title>
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		<title>Friday Video: Ready for a little mobile phone teardown archaeology? Dave Jones compares state of the art in 1994 (Motorola) with an evolved 2000 (Nokia)</title>
		<link>http://eda360insider.wordpress.com/2012/02/17/friday-video-ready-for-a-little-mobile-phone-archaeology-dave-jones-compares-state-of-the-art-in-1994-motorola-with-an-evolved-2000-nokia/</link>
		<comments>http://eda360insider.wordpress.com/2012/02/17/friday-video-ready-for-a-little-mobile-phone-archaeology-dave-jones-compares-state-of-the-art-in-1994-motorola-with-an-evolved-2000-nokia/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 08:01:51 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[pcb]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[Dave Jones]]></category>
		<category><![CDATA[Dynatac]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Nokia]]></category>

		<guid isPermaLink="false">http://eda360insider.wordpress.com/?p=4523</guid>
		<description><![CDATA[Teardowns are incredibly useful for learning what’s been tried before. Dave Jones is king of the teardowns in the sense that he not only takes a product apart, he also observes and explains the underlying importance of what we see &#8230; <a href="http://eda360insider.wordpress.com/2012/02/17/friday-video-ready-for-a-little-mobile-phone-archaeology-dave-jones-compares-state-of-the-art-in-1994-motorola-with-an-evolved-2000-nokia/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4523&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_4525" class="wp-caption alignright" style="width: 280px"><a href="http://eda360insider.files.wordpress.com/2012/02/dave-jones-dynatac.jpg"><img class="size-full wp-image-4525" title="Dave Jones Dynatac" src="http://eda360insider.files.wordpress.com/2012/02/dave-jones-dynatac.jpg?w=640" alt=""   /></a><p class="wp-caption-text">Dave Jones prepares to tear down a Motorola Dynatac phone</p></div>
<p>Teardowns are incredibly useful for learning what’s been tried before. Dave Jones is king of the teardowns in the sense that he not only takes a product apart, he also observes and explains the underlying importance of what we see during the teardown.</p>
<p>In this 30-minute video, Jones tears apart a vintage 1994 Motorola Ultra Sleek 9660 Dynatac analog mobile phone handset. During this process, he comments on a variety of evolving technologies including antennas, batteries, microphones and speakers, pcb layout, component selection, and so on. As the teardown progresses, you get a feel for how electronics design and packaging have changed over the last 18 years. You especially get that sort of perspective when Jones then tears down a Nokia GSM phone circa 2000—only six years newer—for comparison.</p>
<p>One thing to note here is that Jones cannot help but look at the Motorola design with 21<sup>st</sup> century eyes. Back in 1994, there were at least two notable differences with today. First, the SoC had not yet arrived, so you bought your processors as separate ICs. The advent of the SoC has made a huge difference in system-level design.</p>
<p>Second, surface-mount technology and packaging was still fairly new. The Motorola 9660 Dynatac is completely based on surface-mount components, and we’ve become well used to seeing boards that are entirely based on surface-mount assembly, but the technology just was not as common back when the Dynatac was designed. It’s easy to forget this, but a good electronics archaeologist needs to keep these eras well in mind.</p>
<p>Enjoy the video:</p>
<p><span style="text-align:center; display: block;"><a href="http://eda360insider.wordpress.com/2012/02/17/friday-video-ready-for-a-little-mobile-phone-archaeology-dave-jones-compares-state-of-the-art-in-1994-motorola-with-an-evolved-2000-nokia/"><img src="http://img.youtube.com/vi/7L3L2J-IjfA/2.jpg" alt="" /></a></span></p>
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			<media:title type="html">sleibson2</media:title>
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			<media:title type="html">Dave Jones Dynatac</media:title>
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		<title>3D Thursday: EDPS conference features 3D Friday</title>
		<link>http://eda360insider.wordpress.com/2012/02/16/3d-thursday-edps-conference-features-3d-friday/</link>
		<comments>http://eda360insider.wordpress.com/2012/02/16/3d-thursday-edps-conference-features-3d-friday/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 22:52:47 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[2.5D]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[EDPS]]></category>
		<category><![CDATA[IC]]></category>

		<guid isPermaLink="false">http://eda360insider.wordpress.com/?p=4574</guid>
		<description><![CDATA[The Electronic Design Process Symposium soon to be held in Monterey, California, will devote all of Friday, April 6 to 3D IC issues. There will be three morning presentations and a 5-person panel in the afternoon. The EDPS Program Web &#8230; <a href="http://eda360insider.wordpress.com/2012/02/16/3d-thursday-edps-conference-features-3d-friday/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4574&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Electronic Design Process Symposium soon to be held in Monterey, California, will devote all of Friday, April 6 to 3D IC issues. There will be three morning presentations and a 5-person panel in the afternoon. The <a href="http://www.eda.org/edps/edps_program.php" target="_blank">EDPS Program Web page</a> doesn’t show all of the presenter yet, but you’ll get the idea. More info to come, but I wanted you to be able to save the date. If you’re involved in 3D, plan to be there.</p>
<p>&nbsp;</p>
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			<media:title type="html">sleibson2</media:title>
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		<title>IEEE Computer Society Lecture—Creating System-On-Chips: Mixing HW &amp; SW Successfully</title>
		<link>http://eda360insider.wordpress.com/2012/02/16/ieee-computer-society-lecture-creating-system-on-chips-mixing-hw-sw-successfully/</link>
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		<pubDate>Thu, 16 Feb 2012 21:52:44 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[SystemC]]></category>
		<category><![CDATA[TLM]]></category>
		<category><![CDATA[Virtual Prototyping]]></category>
		<category><![CDATA[EDA]]></category>
		<category><![CDATA[hardware/software integration]]></category>
		<category><![CDATA[IEEE Computer Society]]></category>

		<guid isPermaLink="false">http://eda360insider.wordpress.com/?p=4568</guid>
		<description><![CDATA[As soon as we started to incorporate processors on ASICs, thus instantly creating SoCs, hardware/software integration issues became fully intertwined with chip design. Today, we routinely put a dozen or more firmware-driven processing elements on our SoCs so the issues &#8230; <a href="http://eda360insider.wordpress.com/2012/02/16/ieee-computer-society-lecture-creating-system-on-chips-mixing-hw-sw-successfully/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4568&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>As soon as we started to incorporate processors on ASICs, thus instantly creating SoCs, hardware/software integration issues became fully intertwined with chip design. Today, we routinely put a dozen or more firmware-driven processing elements on our SoCs so the issues are even more complex. The EDA360 vision document recognized this and Cadence is now organized as an EDA company that deals with these integration challenges front and center. On Tuesday, March 13, Stuart Swan will discuss the successful creation of complex systems based on the mixing of SoCs and software. Swan is a Senior Architect in the Systems Solutions Group at Cadence Design Systems, helped develop the SystemC standard, and has more than twenty years of experience in the EDA industry. This talk is part of the stellar ongoing free lecture series sponsored Silicon Valley Chapter of the IEEE Computer Society, which meets monthly.</p>
<p>There is also pizza involved for a nominal fee.</p>
<p>Click <a href="http://sites.ieee.org/scv-cs/archives/creating-system-on-chips-mixing-hw-sw-successfully" target="_blank">here</a>.</p>
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			<media:title type="html">sleibson2</media:title>
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		<title>3D Thursday: Is Wide I/O SDRAM free for the end user???</title>
		<link>http://eda360insider.wordpress.com/2012/02/16/3d-thursday-is-wide-io-sdram-free-for-the-end-user/</link>
		<comments>http://eda360insider.wordpress.com/2012/02/16/3d-thursday-is-wide-io-sdram-free-for-the-end-user/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:44:21 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[Wide I/O]]></category>
		<category><![CDATA[SDRAM]]></category>
		<category><![CDATA[TSV]]></category>
		<category><![CDATA[Wide I/O SDRAM]]></category>

		<guid isPermaLink="false">http://eda360insider.wordpress.com/?p=4561</guid>
		<description><![CDATA[A recent email from Marc Greenberg, Director of Product Marketing for the Cadence Design IP Group, suggested that Wide I/O used in a 3D stack is free for the end user. In other words, there’s no incremental cost in the &#8230; <a href="http://eda360insider.wordpress.com/2012/02/16/3d-thursday-is-wide-io-sdram-free-for-the-end-user/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4561&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_4562" class="wp-caption alignright" style="width: 203px"><a href="http://eda360insider.files.wordpress.com/2012/02/samsung-wide-io-sdram-die.jpg"><img class=" wp-image-4562   " title="Samsung Wide IO SDRAM die" src="http://eda360insider.files.wordpress.com/2012/02/samsung-wide-io-sdram-die.jpg?w=193&#038;h=110" alt="" width="193" height="110" /></a><p class="wp-caption-text">Samsung Wide IO SDRAM die (Definitely NOT free!)</p></div>
<p>A recent email from Marc Greenberg, Director of Product Marketing for the Cadence Design IP Group, suggested that Wide I/O used in a 3D stack is <strong>free for the end user</strong>. In other words, there’s no incremental cost in the purchase price of an end product (such as a mobile phone or a tablet) that pairs Wide I/O SDRAM with a logic chip using 3D assembly techniques. Greenberg challenged me to check his math. I’m going to do just that in this blog post. See what you think.</p>
<p>We need to start with the incremental cost of adding TSVs (through silicon vias) to a multiprocessor SoC (MPSOC). To do that, we need to figure out much added cost there would be to add TSVs to an MPSoC die.</p>
<p>Well, how big is an SoC or MPSoC die that might use a Wide I/O SDRAM?</p>
<p>Without naming names, let’s look at a series of such SoCs from one vendor. This SoC family includes single- and multi-processor designs built with 65nm and 45nm process technology. Die sizes range from 40 to 110 mm<sup>2</sup>. Marc then conjectures that a “representative” applications processor SoC measures 9x9mm, giving an area of 81mm<sup>2</sup>. That’s right in the middle of the range for the existing application processor family described above.</p>
<p>You can fit approximately 800 such die on a 300mm wafer. (Marc provided a <a href="http://home.comcast.net/~pstlarry/FFRevenu.htm" target="_blank">handy reference pointer</a> for this computation.) Let’s suppose we get about 70% yield from this wafer (or pick your own yield number), resulting in 560 known good die per 300mm wafer.</p>
<p>Now all we need to do is figure out the incremental cost per wafer for adding the TSVs. Here, the numbers are all over the map. At the recent <strong>3D Architectures for Semiconductor Integration and Packaging</strong> event held in Burlingame, California, I heard incremental cost numbers as high as $800 per wafer for adding TSVs. I’ve also read estimates of $150 (<a href="http://www.eetimes.com/electronics-news/4211390/What-s-the-cost-for-3-D-chips-" target="_blank">click here</a>) and seen an estimate that the ultimate cost will be about $25 (<a href="http://www.infoneedle.com/posting/30292" target="_blank">click here</a>) once we get the process nailed down.</p>
<p>What number should we use?</p>
<p>Let’s pick something between $150 and $800 that doesn’t require too much “hard” math. How about $560? That would make the incremental cost of adding TSVs to an SoC work out to exactly $1 per known good die. You can’t get much easier than that. If you prefer the $150 number, then it’s 27 cents per die. If you believe that eventually it will cost $25 per wafer to add TSVs, then the incremental cost is 4.5 cents per die.</p>
<p>In the end, you’ll see it doesn’t really matter which of those three per-die incremental costs you pick. You win in any case.</p>
<p>Why? Because, as Marc has been known to say, the power savings you get from using Wide I/O SDRAM permit you to shrink the battery powering the end product. You can save $1 to $3 in the battery alone from those power savings, not to mention the board-cost savings derived from reducing the IC real estate footprint when the SDRAM disappears from the board and climbs on top of the application processor.</p>
<p>Now, before you get all technical on me, let me acknowledge that there are a host of factors not included in this SWAG cost analysis. Neither Marc nor I compared the relative cost of compression bonding the Wide I/O SDRAM to the SoC versus wire bonding. We did not include the cost savings of entirely eliminating the packaging for the Wide I/O SDRAM nor the incremental cost of the more complex encapsulation for the 3D stack. Also, we did not factor in the cost savings resulting from the elimination of some 120 fewer pins on the SoC, which no longer needs an external SDRAM interface, and we also did not factor in the yield loss due to stack assembly.</p>
<p>So, is this a back-of-the-envelope calculation? You betcha! Is it a good engineering estimate for making a decision to look more seriously into 3D integration. I’d say so.</p>
<p>By the way, Cadence offers a <a href="http://www.chipestimate.com/cadence/ip.php?Wide-IO++Memory+Controller+IP&amp;id=29264" target="_blank">Wide I/O SDRAM controller</a> and PHY IP plus an <a href="http://www.cadence.com/products/fv/verification_ip/Pages/mmav.aspx" target="_blank">appropriate memory model</a> for your SoC verification efforts, just in case you feel the sudden, urgent need to design an SoC with TSVs to pair with a Wide I/O SDRAM. Feel free to check them out.</p>
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		<title>After Silicon, SoC, and System Realization comes Dynasty Realization</title>
		<link>http://eda360insider.wordpress.com/2012/02/14/after-silicon-soc-and-system-realization-comes-dynasty-realization/</link>
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		<pubDate>Wed, 15 Feb 2012 01:30:27 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Hewlett Packard]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Logic Analyzer]]></category>
		<category><![CDATA[Oscilloscope]]></category>
		<category><![CDATA[Tektronix]]></category>

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		<description><![CDATA[The EDA360 vision document divides the world of electronic design into Silicon, SoC, and System Realization. It’s a product-oriented view and it has pushed all EDA vendors to embrace what designers always knew: product design is hard from the chip &#8230; <a href="http://eda360insider.wordpress.com/2012/02/14/after-silicon-soc-and-system-realization-comes-dynasty-realization/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4555&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://eda360insider.files.wordpress.com/2012/02/hp-logic-analyzers.jpg"><img class="alignright size-full wp-image-4556" title="HP Logic Analyzers" src="http://eda360insider.files.wordpress.com/2012/02/hp-logic-analyzers.jpg?w=640" alt=""   /></a>The EDA360 vision document divides the world of electronic design into Silicon, SoC, and System Realization. It’s a product-oriented view and it has pushed all EDA vendors to embrace what designers always knew: product design is hard from the chip to the system and product development or Realization teams need all the assist they can get from the EDA vendors. There’s a meta-level story however that’s not in the EDA360 document. That story is about building dynasties. We know about dynasties in the electronics industry. We think about them all the time. Intel’s processor franchise is a dynasty that stretches back to the 1970s. Apple’s iPod is an end-product dynasty. In fact, Apple’s very good at realizing dynasties that now include the Macintosh computers, the iPod, the iPhone, and the iPad.</p>
<p>Dynasty Realization (a phrase I’ve just coined for this blog post) is usually only documented in business case studies. Such case studies are long on the business aspects and usually pretty short on the technical aspects, due to the nature of the authors. I’ve just spent two hours reading a different sort of case study, written by a friend named Chuck House. House is Chancellor of Cogswell College in Silicon Valley and he once worked for Intel but before that, he worked at Hewlett-Packard. Bill and Dave’s Hewlett-Packard. House has written a 45-page treatise on the invention of an entire HP division, the one that made logic analyzers and microprocessor development systems. It’s a really interesting story because it clearly demonstrates the seemingly random walk that leads to the creation of a dynasty.</p>
<p>The study starts with a very unusual situation. House and his fellow “HPite” (official HP nomenclature) Kent Hardage are standing in the Tektronix booth at the IEEE International Convention in New York City on March 23, 1970. They are conducting what’s supposed to be a covert operation to gather intelligence about the new Tektronix 7000 series mainframe oscilloscopes because House is running a development program called “Next Gen” (I wonder how many hundreds of projects have had that name) for HP’s Colorado Springs Division. That’s the division with the very unhappy task of trying to beat Tektronix at the ‘scope game.</p>
<p>The Next Gen project’s goal is to create an oscilloscope mainframe even better than the Tektronix 7000 series, so House has gone to NYC to find out more about the new Tektronix product family. Something amazing happens. House writes:</p>
<p>“… it took the Tektronix team less than three minutes to figure out who we were, what we were doing, and thus to develop a coping strategy. Oddly, they let us in. We knew the functionality better than most folk in their booth; surprisingly, we were invited to stay and exhibit their new ‘scope to potential customers.”</p>
<p>Now you might think that it was a supreme betrayal for House and Hardage to demo the Tek 7000 series ‘scope mainframe to prospects. Seems like it might have been, but it wasn’t. During the hours of demoing the Tek 7000 ‘scope to prospects, House learned what the prospects’ true problems related to ‘scopes were. These problems had nothing to do with the combined ‘scope and frequency analyzer that House’s team envisioned for the Next Gen project. Instead, the problems revolved around those newfangled integrated circuits—especially the digital ones—that wiggled so many signals simultaneously. Even a 4-channel scope was insufficient to troubleshoot such circuits. A different sort of test equipment was needed.</p>
<p>House’s foray into enemy territory—literally living in a competitor’s shoes for a few hours—put a stake into the heart of his Next Gen project. House learned that Tektronix had spent $34 million and seven years developing the Tektronix 7000 series. House’s team had spent $2 million and was at least two years away from a product. Dead end. Game over.</p>
<p>House’s narrative goes on to describe the initial, stumbling steps that his greatly reduced and restructured team made to envision what that next step after the current generation of HP scopes should be. It was a logic analyzer—something no one knew how to define or build. House’s 45-page document then explains in great detail how the first three generations of HP logic-analysis equipment was defined and built before it became truly usable and practical. Eventually, HP and its test-equipment spinout Agilent sold $5 billion worth of logic-analysis equipment. All because of a few hours spent on some spontaneous and opportunistic market research.</p>
<p>House’s story is one of Dynasty Realization. Creating a $5 billion dynasty isn’t a bad bit of work.</p>
<p>If you’d like to read more about this fascinating case study, you’ll find it on the HPmemory.org Web site. Click <a href="http://www.hpmemory.org/timeline/chuck_house/lsa_birth_03.htm" target="_blank">here</a>.</p>
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		<title>Do you know all of the essential aspects of VIP to make a good make/buy decision?</title>
		<link>http://eda360insider.wordpress.com/2012/02/14/do-you-know-all-of-the-essential-aspects-of-vip-to-make-a-good-makebuy-decision/</link>
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		<pubDate>Tue, 14 Feb 2012 21:52:12 +0000</pubDate>
		<dc:creator>sleibson2</dc:creator>
				<category><![CDATA[EDA360]]></category>
		<category><![CDATA[Silicon Realization]]></category>
		<category><![CDATA[SoC]]></category>
		<category><![CDATA[SoC Realization]]></category>
		<category><![CDATA[System Realization]]></category>
		<category><![CDATA[Verification]]></category>
		<category><![CDATA[VIP]]></category>
		<category><![CDATA[verification]]></category>

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		<description><![CDATA[The growth of standards-based interfaces and the rapid advance in the state of the art for SoC design have created a real need for pro-quality verification IP (VIP). One interesting facet of VIP development is its parallel evolution with design &#8230; <a href="http://eda360insider.wordpress.com/2012/02/14/do-you-know-all-of-the-essential-aspects-of-vip-to-make-a-good-makebuy-decision/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=eda360insider.wordpress.com&amp;blog=16070263&amp;post=4544&amp;subd=eda360insider&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The growth of standards-based interfaces and the rapid advance in the state of the art for SoC design have created a real need for pro-quality verification IP (VIP). One interesting facet of VIP development is its parallel evolution with design IP. In both cases, IP has grown ever more complex and that rise in complexity pushes the make-versus-buy decision way over to the “buy” side of the scales. Why?</p>
<p>Well, just look at the complexity that’s involved. In a recent interview with Industry Insights blogger Richard Goering, Pete Heller said “Today, PCI Express 3 and USB 3.0 are each thousand page specs. It&#8217;s not realistic or sensible for a development team to use its own resources to create VIP to verify a standard protocol that adds literally no differentiation to their end product.&#8221; (Heller is the senior product line manager for VIP at Cadence.)</p>
<p>Heller’s conclusion, in a nutshell, applies to both design and verification IP. If you cannot create sufficient product differentiation—whether SoC or system—by developing proprietary IP for a specific function block or verification task, then you really should purchase a proven, pre-verified IP offering because you will save time (critical) and you will likely save money (from the improved reusability). In the mad rush to tape out a chip, few in-house VIP teams end up being rated on the reusability of their work. As a consequence, the reusability of in-house IP often takes a back seat to simply getting the task at hand accomplished.</p>
<p>As Goering states in his article, if you look back ten years or so, most verification teams created their own verification IP. They went to that effort for several reasons. First, the protocols being verified weren’t as complex as they are today. (Re-refer to Heller’s statement above if your memory is short.) Second, the market for commercial VIP was not as mature and the players had neither the experience nor the track record that they enjoy today. Finally, whether or not VIP that’s written in-house differentiates the target product, there’s always an NIH (not invented here) factor to deal with. It takes a certain amount of ego to step forward and design a product and the NIH factor always comes hand-in-hand with ego.</p>
<p>Heller provides some guidelines to help you make the right make-versus-buy decision with respect to VIP. I’ve decided to bullet those recommendations to help bring out Heller’s key points about commercial VIP:</p>
<ul>
<li>Commercial VIP should have been exercised across a range of user implementations to ensure quality.</li>
<li>Commercial VIP must provide protocol compliance checking and functional coverage metrics.</li>
<li>Commercial VIP needs to be reusable between projects.</li>
<li>Commercial VIP must support multiple simulators, languages and methodologies.</li>
<li>Commercial VIP must work at all abstraction levels from block level to subsystem to full chip (SoC) to avoid re-creation of verification environments at different points in the project life cycle.</li>
</ul>
<p>You can see Richard Goering’s original interview with Pete Heller <a href="http://www.cadence.com/Community/blogs/ii/archive/2012/02/13/best-practices-for-selecting-and-using-verification-ip.aspx?CMP=home" target="_blank">here</a>.</p>
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