Mentor Graphics jumps on the EDA360 train; Wally Rhines illuminates System Realization

ElectronicsWeekly.com quotes Wally Rhines, chairman and CEO of Mentor Graphics, in an interview story published today:

“During the last fifty years, challenges of this type were met with innovative process and design approaches at the component level.  In the next fifty years, these challenges, and many new ones, will present themselves at the system level.  Achieving the low power dissipation needed for both portable and stationary electronics will move us from clever techniques in chip layout or functional design to design technology that can minimize power at the system level.”

Further, Rhines says:

“Simulation and analysis of complete systems, executing software and connecting sub-systems in multi-physics domains, is becoming a reality and will be routine for even the most complex systems in the future.”

And:

“This transition to system design will require analysis of electronic functions as the components execute software instructions and interact with the mechanical and optical components of the system. Fortunately the experience of the last fifty years will provide a valuable basis for the system design solutions required in the next fifty.”

These are truly excellent descriptions of System Realization as envisioned in EDA360. Mentor has a long history of developing system-level design tools and it would be silly for the EDA360 Insider to ignore that history. Nevertheless, Rhines’ comments to Electronics Weekly telegraph Mentor’s renewed and sharpened focus on System Realization as an essential element in a future, larger, more vibrant EDA industry. A warm welcome to the EDA360 club car for Wally Rhines and Mentor Graphics. Everyone’s now on board. Time to get the train moving.

About sleibson2

EDA360 Evangelist and Marketing Director at Cadence Design Systems (blog at https://eda360insider.wordpress.com/)
This entry was posted in EDA360, System Realization. Bookmark the permalink.

4 Responses to Mentor Graphics jumps on the EDA360 train; Wally Rhines illuminates System Realization

  1. Sean Murphy says:

    EDA360 may become Cadence’s answer to Fahrvergnügen. You will own a word that no one else uses to describe their needs.

    You are fundamentally a very serious guy, it just seems odd to try and spin the Mentor announcement this way. Are there elements of Cadence’svision that there is agreement with Mentor on you can point to? Logical next steps for interoperability or standards? You acknowledge Mentor’s longstanding investment in System Realization, in many ways they have demonstrated a more fundamental commitment to hardware software co-design than Cadence for a longer period of time.

    But to me what matters is what happens next? What joint course of action can you embark on to make design easier for your customers in common?

    • sleibson2 says:

      Hi Sean, and thanks for asking the question. My blog entries note a public alignment with the EDA360 vision by statements and presentations made by both Synopsys and Mentor. My observation is that they have both added substantial emphasis on apps-driven design, system-level design (what Cadence calls System Realization), and hardware/software codevelopment. I too think that it matters what happens next. When it happens, I’ll cover it in EDA360 Insider.

  2. Daniel Payne says:

    Steve,

    I can tell that you are really excited about EDA360 which is a good thing.

    Cadence and a handful of other EDA companies are using the term EDA360 however Mentor Graphics, Synopsys and Magma have not started using that phrase.

    Wally Rhines at Mentor isn’t using the phrase EDA360 so why do you claim that “Mentor Graphics jumps on the EDA360 train”?

    Just curious to me.

    Daniel

    • sleibson2 says:

      Daniel,

      Thanks for the very excellent question. I can see how this might not be clear. Ever since John Bruggeman introduced the concept of EDA360 and holistic, apps-driven, system-level design, there has been a real shift in the CEO presentations at other EDA companies. You will find that they are all now talking, a lot, about software development, apps-driven design, and system-level design issues. When public EDA discussions focus on these topics, it’s clear that the industry as a whole has adopted the EDA360 concept, which Cadence has always positioned as a vision for the industry. It’s not necessary, nor even expected that the other companies would adopt the exact terminology. However, they’re all projecting the same vision on their viewscreens. As I wrote in the blog entry, with all of us on board, it’s time to steam up and get the train out of the station.

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