And in those ten years, one of the biggest killer apps in all of music app-dom couldn’t be sold in Apple’s iTunes store. You couldn’t buy a Beatles tune from Apple—a corporate echo from the decades-long, on-and-off feud between Apple Computer (now simply Apple) and The Apple Corps Ltd, which is the Beatles’ corporate licensing entity. Something about the similarity of the corporate names and the possible confusion in trade names, I think.
In any case, the feud’s over for now and another “app” joins the Apple juggernaut.
What’s to learn here? Apps and app-driven design aren’t just about technology. Sometimes, it’s all about your partners. That’s another core tenet of the EDA360 vision.
Think about it.