Apps-Driven Advice for Handset Makers straight from Indonesia: Plunge 100% into the apps-driven market

Sometimes I fear that the EDA360 perspective is often viewed from too much of a North American perspective because, let’s be honest here, it’s primarily a bunch of Norte Americanos talking the talk. So I was fascinated to find this blog entry from Indonesia (“Nexían, how it can be a smartphone trendsetter in Indonesia”) that analyzes a Nexian mobile phone from an apps-driven perspective. You need to read the blog to get the flavor, but I can’t resist quoting some of the more memorable subheads:

“The hardware can be from China, but let the software come from Nexian”

“Build a decent user experience”

“Plunge 100% to apps-driven market”

Proof that EDA360 isn’t just a good idea in North America. These ideas resonate all around the world.


About sleibson2

EDA360 Evangelist and Marketing Director at Cadence Design Systems (blog at
This entry was posted in Apps, EDA360 and tagged , . Bookmark the permalink.

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