Friday Video: Darth Vader sells VWs on Super Bowl Sunday

This week’s Friday Video is brilliant! It’s a TV spot ad for the Super Bowl from VW featuring Darth Vader, well sort of. He’s being used to sell VWs. And what part of the VW is featured? An electronic app, of course. May the farce be with you.

About sleibson2

EDA360 Evangelist and Marketing Director at Cadence Design Systems (blog at https://eda360insider.wordpress.com/)
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2 Responses to Friday Video: Darth Vader sells VWs on Super Bowl Sunday

  1. Talk about using new media to get your money’s worth: days before the big game this video is already up to 5.6 million views! Even better: it’s so amusing that the temptation is to watch it several times (which you couldn’t do on game day), hence improving recall for VW.

  2. sleibson2 says:

    Ah, I see the farce is strong in this one.

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