The 13th annual SoC conference in Tampere, Finland is coming up at the end of October. I’ve attended this conference many times and highly recommend it. It’s held in Nokia’s back yard. This year’s schedule isn’t ready yet, but it’s usually packed with some thought-provoking presentations and there’s always a great hockey game to attend in the evening. The Web site is here.
Now it’s really early to begin writing about this event, so why do it now? It’s because Tampere isn’t the easiest town to reach. It’s 100km north of Helsinki. You can fly into Helsinki and take a bus to Tampere or you might discover that Ryanair flies direct from Stansted airport in the UK to Tampere, as I did. You might also be tempted by the siren song of Ryanair’s low, low fares. I’ve taken Ryanair into Tampere a couple of times. The first time worked well but the airline has made a few strategic changes that altered the decision for me after that second flight. What were these changes?
Well I could write a paragraph or two about the topic, but this is no longer necessary. An
Irish British comedy trio called “Fascinating Aida” has written and performed a song that exactly describes the situation and I present it here as a very early Friday video. Note: If you are easily offended by language, please, please, please do not view this video! Go find a cute cat video to watch instead.
For you high-tech marketers out there, this video demonstrates that you do not want to alienate your most creative customers, not in these days of the Internet and particularly YouTube. This video has had more than 2 million views in less than five months. That’s viral. Think about it.
Note: Another tip of the hat to my friend Larry Przywara, who understands my sense of humor all too well.