Friday Video: Boot or DIE!

Sure, we all complain about boot times. For our PCs. For our laptops. For our smartphones. For our Blu-ray players. I don’t know who gave engineers a pass on boot times, but Lenovo at least is taking a funny and serious look at the issue and finding a point of differentiation. Watch.

And see how the commercial was made:

About sleibson2

EDA360 Evangelist and Marketing Director at Cadence Design Systems (blog at
This entry was posted in Apps, EDA360, Firmware, System Realization and tagged . Bookmark the permalink.

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