Nest is a company that’s tackling mundane technology like a thermostat and asking why these products can’t be sleek, beautiful, and smart like an iPhone or iPad. Matt Rogers, the VP of engineering at Nest who came from Apple, takes slightly more than two minutes in this video to explain some deep system-level design philosophies behind the new Nest thermostat’s design. Why can’t it be beautiful instead of a cheap looking box made of white plastic? Why can’t it be smart enough to learn your living schedule? What could a thermostat do if it connected to the home’s WiFi network? Why shouldn’t the batteries last a long time?
And ultimately, how can we get people to pay $250 for a thermostat?
Your business is just like Nest’s, even if you don’t yet know it. So spend two minutes watching this EETimes video from this week’s CES in Las Vegas.