Android-based, open-source gaming venture OUYA raises nearly $5 million on Kickstarter (so far, 22 days left to fund)

Gamers are passionate. This time, they’re passionate enough to more than completely fund game console startup OUYA’s drive to produce in volume what it’s already prototyped: an open game console for the television. If you’re not a gamer, you might not realize that writing games for TV game consoles is more involved than writing code. The major TV game consoles are closed systems. OUYA seeks to change that with an open design based on the NVIDIA Tegra 3 platform. Here are the electronic specs:

  • Tegra3 quad-core processor
  • 1GB RAM
  • 8GB of internal flash storage
  • HDMI connection to the TV, with support for up to 1080p HD
  • WiFi 802.11 b/g/n
  • Bluetooth LE 4.0
  • USB 2.0 (one)
  • Wireless controller with standard controls (two analog sticks, d-pad, eight action buttons, a system button), a touchpad
  • Android 4.0

But to me, the big story is the way that OUYA is financing its production release. It’s using Kickstarter. The company sought $950,000 for production tooling using this new and very creative funding source. For a $10 pledge, you can reserve your user name and 1186 people have decided to do that, so far. For $99 or more, you reserve a game console (shipping extra). So far, 32,612 people have made that pledge! Of the $950K OUYA sought to finance the venture, the company now has pledges totaling almost $5 million from almost 40,000 people. That’s a 5x oversubscription. I think OUYA has a hit on their hands. (Oh, there are 22 more days left to pledge.)

Here’s OUYA’s recruiting video:


About sleibson2

EDA360 Evangelist and Marketing Director at Cadence Design Systems (blog at
This entry was posted in Android, EDA360, Ice Cream Sandwich, Linux, System Realization and tagged , , , , , . Bookmark the permalink.

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