Steve Leibson has appeared on television with Leonard Nimoy (Star Trek's Mr. Spock), however he's not a TV star (although he's always open to offers). He is the Cadence EDA360 Evangelist and a Marketing Director at Cadence Design Systems, the leading EDA vendor for system and chip-level design tools, design IP and IP design platforms, and verification IP. Steve’s written some of the key books about IP-based SOC design including “Designing SOCs with Configured Cores,” published in 2006 and “Engineering the Complex SOC,” co-authored with Dr. Chris Rowen and published in 2004. An experienced design engineer, Steve has been evangelizing advanced, IP-centric SOC design since 2001.